You depend on leads for new customers of clients.

Competition is high and standing out isn't easy.

Time is money, and every hour spent chasing leads or managing paperwork is an hour not spent earning.

Reputation is everything; one bad review can hurt your business for months, if not years.

Word-of-mouth is gold, and happy customers are your best marketing tool.

Marketing can be a constant struggle, finding the right channels to reach your ideal customer.

Technology is your friend (and sometimes foe) with the various ways of communication, calendars, appointment scheduling, etc., but mastering the technology takes time to learn...time is money.